If you’re creating content and not repurposing it, you’re wasting time. As the host of the Dunk Talk Podcast, I’ve built a system to squeeze the most out of every single episode.
Here’s exactly what I do, step by step.
1. Record the Podcast
This part’s obvious. Sit down, hit record, and capture a valuable conversation. It all starts here.
Whether it’s a guest episode or a solo deep dive, this becomes the seed for everything else.
2. Enhance Audio with Descript
I use Descript to clean things up quickly:
- Remove filler words
- Enhance audio quality
- Export transcript
The new “Overlord” feature lets me automate a lot of this just by typing a prompt.
If you don’t have Descript, YouTube’s auto-transcription works too (just less accurate).
3. Upload to Platforms
Video Version:
- Upload to YouTube (set to private first for edits)
- Create a compelling title (e.g. Dunker With 49″ Vertical Jumps 7 Days a Week – Dillan McCarthy, Ep. 30)
- Add SEO-optimized description using ChatGPT (with the transcript as context)
- Create a thumbnail
Audio Version:
- Upload to Spotify and Apple Podcasts (I use RSS sync for Apple Podcasts)
- Reuse the same title and description
4. Social Media Distribution
- Post thumbnail on @dunktalks
- Share background info in the caption
- Post to both brand and personal IG stories
- Add it to Story Highlights for easy access
- Link your IG to a Facebook Page for cross-posting
- Post to personal Facebook if the episode is strong
X/Twitter
- Use ChatGPT to shorten already-written captions to fit character limits
- Post on podcast account and retweet from personal
- Post to Dunk Talk Podcast company page
- Share to personal profile when relevant to your work
YouTube Community Post
- Schedule a follow-up post a few days after upload
- Re-promote strong episodes from your personal account too
5. Write the Blog Post
This part takes the longest. But it’s worth it.
Here’s how I do it:
- Use ChatGPT to turn the transcript into a post
- Use Custom GPTs and other tools to grade and refine the post
- Add relevant links / media
- Embed the YouTube video
- Share the blog post across social platforms
I haven’t done this for every episode yet, but I’m working toward it.
6. Create Short-Form Clips
I used to do this manually but plan to switch to tools like Opus Clip.
Goal:
- Cut podcast into reels, YouTube Shorts, TikToks
- Automate as much as possible
- Maximize distribution without extra effort
What Are You Doing With Your Content?
There’s no shortage of ways to multiply your content. But you have to actually do it.
- What are you already repurposing?
- What’s missing from your system?
- Where are you stuck?
Feel free to reach out to me. I want to help creators like you build consistent, scalable systems.
About The Author
