After wrapping up a workout today, I couldn’t stop thinking about something that’s made a massive difference in how I create content. It’s simple—but most people overlook it:
If you’re not building systems to automate what you’re doing, you’re wasting your time.
Whether it’s YouTube videos, short-form edits, or blog posts, every task should teach you how to do it faster, better, and smarter next time.
Why You Must Build Systems Early
Earlier today, I was editing a short-form video for my dunking and personal YouTube channel using Descript. I hit a point where I liked the caption style I was using—font, color, layout—and realized: if I don’t save this, I’ll end up recreating it from scratch next time.
So, I used Descript’s Underlord AI tool to extract everything about that style.
Now? I have a copy-paste caption format ready to go.
- Same brand colors
- Same font styles
- Same positioning
It’s not just efficient—it keeps my content looking cohesive and intentional.
Blog Posts? Same Strategy
I take the same approach with blog content.
Every time I write a new post, I refine my Custom GPTs or general ChatGPT prompts to better understand:
- My tone
- My goals
- What topics I care about
- Which past content it should reference
For example, if I’m writing a piece about content creation, I make sure my GPT knows to reference my dunking YouTube channel, video editing processes, and the other tools I use.
This creates natural internal links and a stronger content web across my site.
Here’s how I tie my blogs together:
- Mention relevant videos or projects I’ve done
- Link between articles with smart anchor text
- Let AI assist with pattern recognition I might miss
Start Early or Start Over Later
Right now, my website is still early-stage. But every system I build today compounds:
- Clean content templates
- Clear brand assets
- Structured interlinking
- Optimized prompts
Without this foundation, I’d be stuck rebuilding from scratch later.
Actionable Takeaways
Here’s what I recommend for creators, especially if you’re building your personal brand:
- Pick one process today and document it. Whether it’s captioning or thumbnail creation, write it down.
- Use tools like Descript and ChatGPT to systematize.
- Build once, reuse forever. Set up templates, prompt lists, and editing defaults.
What Are You Systemizing?
If you’re doing everything manually, you’re bottlenecking your growth.
Are you automating your video edits? Your blog drafts? Your social posts?
About The Author
