This week Dennis Yu and I flew to Dallas for the Align Volleyball Summit and got to spend 24 hours with Cam Hazzard. We rented a court for a dunk session, recorded podcasts, did our talk on AI for the room, and over lunch on day two we built him a personal brand site under his name using an AI agent. The video above is the recap interview we did at the end of the trip.
If you have not heard of Cam yet, you will soon. He is 6’2”, has a 50 inch verified vertical, hits a 360 under both on a regulation hoop, and is one of 24 dunkers Shaq just picked for the new DunkMan League this summer. We have been talking online for a while, mostly trading clips and DMs after his stuff started showing up everywhere. This weekend was the first time we got to actually dunk together.
The Session
The Texas Flight Crew runs sessions out of a court a couple miles from where the conference was. We rented it out for the afternoon, and Cam went off. He threw down a 360 under both, a 360 inverter, and a 540 on a clean ten foot rim, all in the same session. I have been dunking for years and probably been in a hundred sessions. I have seen a 360 under both go down in person before, but not many times, and watching Cam hit it with that much power on his first try was something else.
For the people who do not know the dunk, you jump, complete a full 360 in the air, then transfer the ball under both legs before finishing the dunk. Fewer than 10 people on the planet can hit it on a regulation rim. Cam is one of them. He is also coming off a shattered hand that he had surgery on three days before Chuck called him into DunkMan. He told us he was at about 85 percent that morning. I could not tell.
After the session I pulled him aside and we recorded a Dunk Talk Podcast mini episode. Dennis grabbed him for a longer one on one too, which is up on his site. Both interviews are also published on Cam’s new site now.
The Lunch Break Build
The fun part of the trip from my side was watching Dennis hand the transcripts to an AI agent during lunch on day two and have it build out an actual website. I run a digital marketing agency. I have spent years pulling content out of one place and putting it somewhere else. Watching the agent do in 45 minutes what would have taken a content team a week was the moment that landed for me too.
This is the work I have been doing for my own brand for years. Long form gets clipped, clipped goes on social, social drives back to long form, transcripts get turned into blog posts, blog posts get internal linked, internal linked content tells Google who you are. That is the loop. The AI agent is what makes that loop run on someone else’s behalf without a team.
For dunkers specifically, here is the thing. Most of us already have the content. Sessions, training clips, vlogs, Q and As, sit downs. The problem is that all of it lives on Instagram or TikTok. None of it shows up when somebody googles your name. So when a sponsor or a league or a journalist looks for you, they get a bio and a couple of reels. They do not get the actual story. Cam had this problem worse than most because there is a Canadian hockey player with the same name. Until this week, his hockey content was beating Cam’s dunk content on Google.
What Other Dunkers Can Learn From Cam
I think the broader takeaway, and the thing I want every dunker in my orbit to hear, is what Dennis kept saying on stage. AI is an amplifier. It is not a replacement. Cam already had the story. He already had the highlights. He already had the academic side, the injury comeback, the league announcement. None of that was created by the agent. The agent just took the work that was already there and structured it in a way Google, ChatGPT, and Gemini could actually read.
That is the bar. If you do not have real reps, the agent has nothing to amplify. If you have been training, posting, getting invited, and grinding, the agent can take 12 months of work and turn it into a brand a sponsor would actually pay attention to.
If you are a dunker reading this and you have been on the fence about doing more than just posting clips, this is your sign. Start the YouTube channel. Do the sit down with the local podcast. Write the article about the camp you went to. Put the transcript on your site. The work compounds the same way 41 inches becomes 45 becomes 50.
What Is Next
Cam is heading into DunkMan League this summer. We talked about it on the Dunk Talk episode and on Dennis’s interview. He thinks he is top five in the field. After spending a weekend with him I think he is right. The dunks are there. The story is there. The website is there now too. If you want to follow it, his connect page has every platform in one place.
You can read Cam’s own recap of the weekend on his site, Dennis’s breakdown of why a young AI operator like Cam is the kind of person we keep building tools around, and the BlitzMetrics breakdown of the conversation. Local Service Spotlight has the playbook version of the same move applied to local businesses.
Tune in this summer on TNT.
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